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ChatGPT Paid Advertising has launched in the US. Understanding the opportunity and how you can utilise them when they become available in the UK & Europe is a must for hotel owners.

Google Hotel Center will be invaluable in your strategy to drive more direct bookings, here we explain what it is, how it works and how to ensure the data hub reads and presents your hotel's room data accurately.

Using real-time availability, pricing, and the introduction of events and activities, Gemini is taking control of your guests travel planning through automated and personalised itinerary creation.

If not, swallow that red pill and restructure your hotel website’s technical coding and content asap so that it can be read by those bots!

There are 6 large language model AI search platforms at present, but Google’s AI, Gemini, is probably the most exciting for digital marketers

The pace of change when booking travel today can only be matched by the intervention of the internet. So, how do you take advantage of this...

Hotels today face so many challenges around online visibility, but great SEO continues to be the building block for attracting eyeballs.

As with most things, extreme strategies, such as full distribution control or full revenue outsourcing, rarely build an A-game strategy.